Product ManagementResearchDeliveryStrategy
Hi! I’m Thilo, Product Lead at Grover with 9+ years shaping outcomes, not just shipping features
I am dedicated to crafting digital products that work for our users and our business.
Over the past 9+ years, I’ve led cross-functional teams in building products that not only work, but matter. From launching high-converting conversion experiences to driving continuous discovery with user interviews and A/B tests, my focus has always been on solving real problems for real people. I believe great products are born at the intersection of empathy, data, and execution.
My approach blends strategic thinking with a hands-on mindset. I dive deep into user behaviour, translate insights into actionable bets, and collaborate closely with design and engineering to bring ideas to life. Whether scaling native apps from scratch or rolling out retail experiences across hundreds of stores, I’m driven by outcomes, not just output.
Solving real user problems, driving real business outcomes.
I’m not just a product leader; I’m a discovery-driven builder, a conversion optimizer, and your partner in creating products that truly matter. This is where research meets execution, and where outcomes, not outputs, take center stage. Every feature starts with a question, every launch with a purpose.
I uncover user needs through quantitative (surveys, …) and qualitative (interviews, JTBD, …) methods to ensure we solve the right problems. My approach bridges intuition and evidence, turning insights into product direction.
From homepage to checkout, I analyse behaviour and run experiments to improve performance at every step. I focus on changes that create measurable outcomes, like driving more signups, orders, and engagement.
I lead diverse teams of designers, engineers, and analysts with clarity and empathy. Together, we align around goals, make smart trade-offs, and deliver high-quality work at speed.
I translate vision into action, connecting user value with business goals. From discovery insights to prioritization, I build roadmaps that balance impact, effort, and timing.
I’ve delivered products across web, app, and retail environments, tailoring the experience to each touchpoint. Whether launching a POS system or migrating to React Native, I think in systems, not silos.
It's rare to come across someone as passionate and committed to their work […] Thilo brings a unique blend of intelligence, empathy, and user-centric thinking to everything he does as a product manager. What sets Thilo apart is his emotional intelligence. He navigates complex interpersonal dynamics with ease and builds strong relationships […] which makes him an exceptional collaborator. Thilo has a remarkable ability to simplify complex problems and structure solutions in a way that drives real impact. He also brings a strong understanding of the business side of things, which adds depth to his product decisions. […] His energy, curiosity, and positive attitude are contagious.
Olawale Jenyo
E-commerce Merchandising Lead @ Grover
[Thilo has] a strong focus on delivering a good quality User Experience. He always uses data to inform his decisions and relies strongly on user research and interviews […] to deliver quality products. He is a very structured and organised product manager, with great skills at setting goals, OKRs and aligning different stakeholders […]. He loves collaboration, brainstorming, workshops, working with designers and engineers […]. I would recommend him every time.
Ana-Maria Ghinita
Senior Product Designer at Zalando
A well respected figure in the team, Thilo is the go to domain expert on Product Discovery and collaboration with difficult, high level stakeholders. His use of data and user research to drive forward iterative improvements have helped deliver real user value at Grover over the last year. Working with Thilo is a real pleasure!
Jake Bennett
Co-founder at pluginpul.se
I am a passionate Product Lead with a data-driven marketing background.
My Tool Usage
I use LinkedIn to share product insights, experiments, and lessons from the field.
What I’m Thinking About
The making of a Product Manager: How to start a successful PM career
The Hidden Costs of Skipping Product Discovery (And How to Avoid Them)
Why Product Management in Europe is Broken — And How to Fix It
When the CEO Says, “Just Build It”: How to Push Back Without Saying No
I also wrote a children book
In October 2024, I wrote and published my first children’s book. It started as a gift for the daughter of my wife’s former au pair family, she had just learned to read, and I wanted to share the joy of storytelling. What began as a small, personal project turned into a published book, now available in bookshops and online platforms like Amazon.
Let me tell you in brief what it’s about. “The Secret Society of Magical Creatures” follows Sophie Starling, a 12-year-old girl who discovers she’s far from ordinary. After finding a mysterious artifact and meeting a talking fox named Ember, Sophie learns she’s the youngest Guardian of a secret society that protects the balance between the magical and human worlds. Her journey takes her through enchanted realms, challenging puzzles, and battles with dark forces, all while she learns powerful lessons about courage, friendship, and responsibility.
